cancer research and treatment
palliative care, and family
support at leading cancer hospitals
AV Group companies
Our Mission
GemsOfHope is a philanthropic initiative conceived by Ashish Vijay under the Bliss Foundation, dedicated to transforming the brilliance of gemstones into the power to heal.
Rooted in his belief that true luxury carries responsibility, the initiative channels proceeds from 103 Jain Jewellery, Meraki by Tiara Gems, Tiara Gems, AV Globale, DiamondXE, AV Real Properties, AV Investment Fund, and Worldwide Insurance toward advancing cancer research and patient care.
Through the Bliss Foundation, donations from these entities are directed to Tata Memorial Hospital, AIIMS Delhi, and other leading cancer-specialized hospitals—supporting early detection, pediatric oncology, palliative care, and family counseling.
Guided by Ashish Vijay’s vision, GemsOfHope unites the artistry of fine gems with the humanity of giving—ensuring every creation contributes not only to beauty, but to life itself.
About GemsOfHope
GemsOfHope was envisioned by Ashish Vijay as part of his lifelong commitment to using luxury as a force for good.
Established under the Bliss Foundation, the initiative channels the collective philanthropy of AV Group companies—including 103 Jain Jewellery, Meraki by Tiara Gems, Tiara Gems, AV Globale, DiamondXE, AV Real Properties, AV Investment Fund, and Worldwide Insurance—toward cancer research and patient care. Guided by Ashish Vijay’s four pillars — Trust, Tradition, Transparency, and Technology — the initiative merges timeless values with modern responsibility. Through the brilliance of gemstones, GemsOfHope transforms art into aid, beauty into purpose, and legacy into light — funding institutions such as Tata Memorial Hospital, AIIMS Delhi, and several other
cancer research centers.
At the heart of GemsOfHope lies a single purpose: to turn the brilliance of gemstones into the power to heal.
Our mission is grounded in the values that define both the Bliss Foundation and Ashish Vijay’s philosophy of responsible luxury:
- Trust: We honor the faith placed in us by ensuring every donation reaches its intended purpose.
- Tradition: We preserve a legacy of giving, craftsmanship, and compassion spanning generations.
- Transparency: We uphold complete clarity in how funds are raised, allocated, and measured for impact.
- Technology: We harness innovation to ensure efficiency, traceability, and modern philanthropy.
Together, these principles ensure that every contribution carries lasting value — creating measurable, ethical, and transformative impact.
GemsOfHope operates under the Bliss Foundation, guided by Ashish Vijay’s vision of integrating purpose into prosperity.
The Foundation’s trustees and leadership team unite expertise across philanthropy, finance, and healthcare to ensure donations reach accredited cancer institutions with integrity and accountability.
Their shared goal: to ensure that every gem’s brilliance reflects not only artistry and heritage but also compassion and cure.
GemsOfHope — Purpose and Structure
GemsOfHope is a long-term philanthropic initiative conceived by Ashish Vijay and administered under the Bliss Foundation. It was designed to institutionalize giving — transforming the success of his group’s luxury, real estate, and investment ventures into sustainable funding for cancer research and treatment.
Purpose:
The purpose of GemsOfHope is not charity in isolation, but a perpetual giving ecosystem.
It aligns wealth creation with medical advancement — ensuring that every gem sold, every
investment closed, and every project completed across AV Group leaves behind a social
footprint.
GemsOfHope functions through a multi-tiered structure
Corporate Contributions
Allocation via Bliss Foundation
Impact Reporting
How We Help — From Gem to Hope
Every contribution through GemsOfHope supports long-term, sustainable programs in oncology care and research.
Cancer Research & Innovation
We fund projects that focus on:
- Early cancer detection technologies
- Advanced treatment methodologies
- Research grants for young scientists and medical scholars
- Procurement of diagnostic and radiology equipment for government hospitals
Pediatric Oncology
We believe children deserve a future free from fear.
Funds are directed toward:
- Pediatric cancer units
- Free or subsidized treatment programs
- Post-recovery rehabilitation and mental wellness programs for families
Palliative Care
Recognizing the emotional and physical toll of cancer, we support:
- Hospices and comfort-care centers
- Palliative nurse training programs
- Access to essential pain management and psychological counseling
Family Support & Rehabilitation
We help families cope through:
- Emergency financial assistance during treatment
- Counseling and peer-support groups
- Scholarships for children of affected families
Through these programs, GemsOfHope seeks not only to treat illness but to restore dignity, stability, and hope to those whose lives it touches.
Partner Hospitals
Tata Memorial Hospital, Mumbai
AIIMS Delhi, New Delhi
Select government and non-profit hospitals specializing in cancer research and treatment
Each partner institution is evaluated for medical excellence, transparency in fund utilization, and commitment to public welfare.
What Makes GemsOfHope Different
Governance & Oversight
GemsOfHope operates under the Bliss Foundation’s governance board, which includes trustees, advisors, and auditors ensuring:
- Legal and financial compliance
- Transparency in fund deployment
- Periodic audits and disclosure reports
Funds are distributed only to verified institutions with documented needs, and reports are maintained to ensure every dirham donated reaches a measurable endpoint.
Vision for the Future
The long-term goal of GemsOfHope is to build a dedicated oncology research grant within the Bliss Foundation — funding breakthroughs in early detection, pediatric oncology, and cancer genetics.
Future phases will expand to include regional partnerships in the UAE, with hospital tieups and patient assistance programs operating cross-border between India and the Middle East.
Corporate Giving – Partnerships with Purpose
Corporate giving forms the backbone of GemsOfHope’s sustainable impact model. We invite AV Group companies, brands, and corporate partners to join us in
transforming commerce into care. Through annual contributions, auction partnerships, CSR allocations, and matched-fund campaigns, organizations can create a legacy that goes beyond business — supporting medical innovation and patient dignity.
Opportunities Include:
- Annual CSR partnerships and co-branded initiatives
- Corporate sponsorship of research grants and pediatric wards
- Event collaboration for charity auctions and awareness drives
Volunteer / Ambassador Program – Be a Voice of Hope
Behind every milestone of GemsOfHope are individuals who give their time, talent, and voice.
Our volunteer and ambassador program welcomes:
- Volunteers who can assist with events, outreach, and community programs.
- Ambassadors — individuals and public figures who use their platforms to raise awareness and advocate for our cause.
- Medical and academic contributors who can collaborate on research or
educational initiatives.
Join us in spreading awareness, organizing fundraisers, and building a world where beauty empowers healing
GemsOfHope is a philanthropic initiative conceived by Ashish Vijay under the Bliss Foundation, dedicated to transforming the brilliance of gemstones into the power to heal.